the right message to the right audience at the right time
The epromo channel is a speed boat. I drive the strategy and direct the creative, storytelling and offer schedule for this channel. It's very detailed and requires a lot of coordination across the team to make sure that each send goes out correctly, each landing page is set up correctly, codes are set up and all the supporting creative is posted, QAd and on deadline.
In strategy meetings, we look at metrics and come up with quarterly testing goals and an offer schedule that creates value for our customers. I also write a lot of the copy and make sure that each promo is on-brand and builds strong customer relationships.
Epromo examples
Featured Artist Promotion
April Fools Promotion
Saturday Special Promotion
Get Crafty Promotion
Mardi Gras Flash Promotion
Foodie Promotion
Valentine's Day Flash Promotion
Year of the Rooster Promotion
Snuggle up and Save Promotion