| Profile |
- Energetic leader of creative teams
- Talented, customer-centric, creative puzzle solver, experienced in digital and print design
- Uncanny ability with prioritization, process efficiency, focus and to see the point of diminishing returns
- Excellent verbal and written communication skills
- Welcome opportunities to work independently and collaboratively with a team of creative professionals
- Value professional development and always eager to learn and enhance existing skills
|
| Education & Training |
- Effective Leadership Communication Course, Fred Pryor Institue, 2016
- Assertive Management Course, Fred Pryor Institute, 2016
- How to Deal With Unacceptable Employee Behavior Course, Fred Pryor Institute, 2016
- Project Management Course, GTCC, 2015
- Fundamentals of Successful Project Management, SkillPath Seminars, 2008
- How to Excel at Managing and Supervising People, SkillPath Seminars, 2008
- Internal Graphik Dimensions Leadership Development Program, 2006-2008
- Leadership Training Class, Guilford Technical Community College, 2006
- Flash Workshop, 2003 (such a silly program...)
- Macromedia Workshop, 2002
- MAC Troubleshooting & Repair, EEI Communications, 1998
- James Madison University, Bachelor of Fine Art with Minors in Graphic Design and Illustration, 1997
- Cornell
University, Biological Illustration, 1995
|
| Additional Skills |
- Expert with Adobe Creative Suite
for print and digital media
- Microsoft Office
- InVision
- Experience with Magento, Drupal and WordPress content management systems
- Experience with SVN version control and some command line operations
- Experience with Listrak, Bronto, Mail Chimp and Responsys ESPs
-
Experience with CSS and HTML
- Experience with Basecamp
- Soft Skills: Collaborating, Communicating, Listening, Inspiring, Motivating, Passion, Pride, Focusing, Prioritizing, Coaching, Planning, Teaching and Learning
|
| Experience |
|
Creative Director
Graphik Dimensions
High Point, NC
8/13-present |
- Provide creative direction for marketing campaigns working with team of designers, copywriters, photographers, videographers, product merchandisers and collaborating with in-house marketing, business, ecommerce and IT teams as well as outside vendors and creative agencies.
- Coach creative team in their professional development and advocate for their success
- Ensure that all creative is optimized for a delightful, customer-friendly experience and for maximum sales impact
- Work with leadership team to set objectives and key results for Marketing team
- Responsible for interviewing, hiring and delivering performance evaluations for the Creative Team
- Provide creative direction for marketing collateral for affiliate, SEO, SMM, paid search and retargeting channels
- Sprint Coorodinator for Epromo channel - ensure that all scheduling, promotional offers, cross-channel marketing campaigns, ecommerce testing, storytelling, creative, copy and code are aligned for maximum impact.
- Ensure that all marketing collateral is on brand with voice and creative and resonates with our target personas.
- Build business cases for new initiatives and projects and present quarterly updates to leadership team.
- Build distinct brand identities for multiple D2C and B2B brands for multi-channel marketing.
|
Art Director
Graphik Dimensions
High Point, NC
8/05-8/13 |
- Manage team of designers by providing creative direction on all print and digital marketing materials
- Design, code (html/css), and update pictureframes.com website
- Design 3rd party client and spin-off website GUIs and collaborate with IT for implementation
- Responsible for interviewing, hiring and delivering performance evaluations for the Creative Team
- Develop creative and production schedules and manage task priorities for team
- Design the full gamut of marketing collateral from concept through production including catalog covers, epromos, display banner ads,
UX, tshirts, and the occassional poster for a coworker's missing cat.
|
Web Designer/Graphic Designer/ Illustrator
MISG
RTP,
NC
7/02-8/05 |
- Sole corporate designer responsible for the design and development of all promotional, and internal communication materials
- Design new corporate identity and all associated electronic and print materials
- Design, code, and update web sites for clients
- Consult directly with clients
- Create new logos and identities for clients; update and integrate existing identities into new media
- Work directly with printers to facilitate and expedite production of projects
|
Contract
Illustrator
University of Virginia Charlottesville, VA
2/02-6/04
|
- Illustrated series
of educational childrens' reading materials
|
Graphic Designer/Illustrator
UNC-CH
Chapel Hill,
NC
9/01-7/02 |
- Created a website and advertising posters for the Medical Illustration Department at UNC Chapel Hill
- Designed educational materials and presentations for UNC Hospital and UNC campus staff, students and professors.
- Created a series of tribute posters for each department at UNC Hospital for its 50th anniversary event.
|
Freelance Web Designer
Horne and Stronach
Winston-Salem, NC
8/01-9/01
|
- Contract web designer for GSO website
The site I created was used for almost a decade (which is crazy...) and they still use the terminal maps that I created.
|
Freelance Web Designer
The Kings English
Greensboro, NC
7/01-8/01 |
|
Web Designer
Nightlight Designs
Harrisonburg, VA
1/00-6/01 |
- Design new corporate
identity and all associated digital and print materials (logo, website,
letterhead, business cards, print ads and other promotional material)
- Design, code,
and update web sites for clients.
- Consult directly
with clients.
- Create new logos
and identities for clients; update and integrate existing identities
into new media.
|
Designer/Illustrator
Nightlight Designs
Harrisonburg, VA
5/98-1/00 |
|
Graphic Designer/Web
Designer/Illustrator
Rocco, Inc.
Harrisonburg, VA
5/97-1/00 |
- Sole corporate
designer responsible for the design and development of all promotional,
packaging, and internal communication materials.
- Created all point-of-sales
materials including sales sheets, danglers, table tents, posters, brochures,
and product labels.
- Developed PowerPoint
presentations for sales force.
- Designed all in-house
private label package design.
- Published bimonthly
corporate newsletter.
- Illustrated original
artwork.
- Troubleshot all
problems related to Macintosh hardware and software.
- Worked directly
with printers to facilitate and expedite production of projects.
- Regularly worked
with corporate Marketing and Research & Development Groups.
- Designed, developed,
and regularly maintained first corporate web sites. (www.shadybrookfarms.com,
www.dialachef.com, www.rocco.com).
- Recognized for
improving creative promotional design, materials, and products.
- Responsible for
equipment and software upgrades.
|
Editor
Michie Law Publishing Group
Charlottesville, VA
6/94-8/94 |
- Student employment
during summer. Proofread computer publications. Identified errors, suggested
corrections, and submitted to supervisor for review.
|
| Professional Recognition |
- Recognized by UNCG Bryan School of Business and Economics for serving as a panelist in the American Marketing Association 'Careers in Digital Marketing' event in 2014
- Recognized by the Alumni Department at UNC-CH for Outstanding Performance
- Recognized by the Original Equipment Suppliers Association for Outstanding Performance
|